San Diego Tourism Authority

 
 

Distinct design systems to elevate the organization’s corporate communications and marketing efforts

 

Corporate Communication

Created corporate style guide, Annual Report design, stationary redesign, program of work summaries, email and presentation templates

 

Event Branding and Collateral

Designed and implemented branding for corporate events including event identity and assets, digital promotion, signage and presentation design direction

 

Advertising Creative and Collateral

Designed and produced various extension pieces for digital and print creative for existing advertising campaigns

 
 

Image Oversight

Developed image guidelines and selection process implemented across all of SDTA’s digital channels including SanDiego.org, travel blog, corporate and leisure emails, and domestic and international social media channels

Asset Management

  • Sourced images and photography vendors within defined photography budget

  • Organized and maintained asset management platform for current and archived video, photography and design assets for internal team and external partners